After 100 years, Kraft is no longer making Postum. Some of you are saying "WTF is Postum?!" I only know what it is (was) because my stepmum, Diane, bought it from time to time. It was a coffee substitute, made from roasted grain and caffeine-free. (What is the point!?) I remember having it when we had to get up early at my dad's house for special occasions, like Easter Sunrise Service. The grown ups had coffee to get them going toward sunrise and us kiddies were given Postum. While I don't remember liking the taste, I'm sure I felt grown up having a "coffee-like" beverage. I do remember clearly not liking to get up for sunrise service though. (Sorry Diane!)
I had forgotten about it but yesterday I was in the drugstore and overheard a woman ask a salesperson if they sold Postum. She was older, probably in her 70's and with an older friend. I stepped over and said, "I'm sorry to tell you but Kraft doesn't make it any more." She didn't seem wildly disappointed, but she did tell me how much she really liked it.
Amazon still has Postum listed for sale but with the ominous phrase:
Availability: Sign up to be notified when this item becomes available.
Did you ever drink Postum?